The Swiss city of Bulle sells land to Rolex

On Monday evening, the general council of the Swiss city of Bulle gave the green light to the sale of a municipal land to the watchmaking company Rolex.


The Swiss town of Bulle has accepted by 43 votes to 5 the sale of a plot of land of more than 100,000 m2 to the luxury watch company. This decision comes after Rolex expressed its desire to set up a new production site in the town.


Rolex will have to pay 31.4 million Swiss francs (or 300 Swiss francs or 304 euros per m2) for the acquisition.


“It’s a Christmas present”, according to the mayor Jacques Morand, interviewed yesterday by the Swiss daily La Liberté. Indeed, in addition to a large financial contribution for the municipality, more than 2 000 jobs will be created.


All political groups, with the exception of the Greens, were in favor of the purchase. But according to the Green Party, watches are not an essential asset. And the sale of this large piece of land establishes a relationship of dependence between Bulle and the high-end watchmaker that it does not like.


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Featured photo : © Press


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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