[The Luxury Journals] The editorial by Claire Domergue : A two-speed watch market

The global pandemic in 2020 led to repeated containment measures, causing temporary closure of stores and a halt in global tourism.

Many sectors suffered, such as the Swiss watch industry, which has since seen a solid recovery to pre-pandemic financial levels, driven by China and the United States. The health crisis has nevertheless highlighted disparities between a few independent brands that currently dominate the market and the rest of the industry. Patek Philippe, Rolex, Audemars Piguet and Richard Mille – the four major independent brands in the industry – account for 55% of the profits of the luxury watch industry, and are creating a gap with the rest of the industry, developing a two-speed market.

Indeed, the very high end of the market, in other words watches sold for more than 7,500 francs, stand out with a greater progression and an increase in exports, leaving the entry and mid-range on the sidelines.

As a result, the emblematic models of these four watchmaking companies have become highly coveted investment objects for collectors, resulting in a scarcity of supply and a surge in prices for the second-hand market

You are reading an editorial published in the special Geneva Watch Week 2022 issue of Luxury Journals by Luxus Plus – #3

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Featured Photo : © Luxus Plus

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Claire Domergue

[EN] FOUNDER AND PUBLISHING DIRECTOR OF LUXUS PLUS, CLAIRE DOMERGUE IS A CONSULTANT IN COMMUNICATION STRATEGY, SPECIALISING IN LUXURY MARKETING. A FORMER GRADUATE OF THE LUXURY BRAND MANAGEMENT MBA PROGRAMME AT PARIS BUSINESS SCHOOL (FORMERLY ECOLE SUPÉRIEURE DE GESTION), SHE IS ALSO A GRADUATE OF THE MONTPELLIER I FACULTY OF ECONOMIC ADMINISTRATION AND MANAGEMENT IN WEALTH MANAGEMENT, ART MARKET AND MANAGEMENT. BEFORE FOUNDING THE ECONOMIC INFORMATION SYSTEM LUXUS PLUS, CLAIRE DOMERGUE WORKED FOR SEVEN YEARS IN THE FIELD OF COMMUNICATION, MONITORING AND E-REPUTATION FOR SEVERAL COMPANIES, LARGE GROUPS, NGOS AND THINK TANKS. HER REFERENCES INCLUDE THE RICHEMONT GROUP, SONIA RYKIEL, MARIE PIRSCH AND ASTAE AVOCATS. MULTI-SPECIALIST AND LECTURER FOR THE GRANDES ECOLES, CLAIRE DOMERGUE ACTS AS A SPECIALIST IN LUXURY MARKETING. FOUNDED IN 2012 BY CLAIRE DOMERGUE (LINKEDIN), LUXUS PLUS QUICKLY BECAME AN OBVIOUS CHOICE FOR HER. AFTER HAVING WORKED FOR MORE THAN SEVEN YEARS IN THE WORLD OF LUXURY, IT WAS ONLY NATURAL THAT SHE TURNED AGAIN TO ECONOMIC INTELLIGENCE IN A SECTOR THAT HAS ALWAYS FASCINATED HER. AFTER AN IN-DEPTH MARKET STUDY AND ANALYSIS OF ALL THE MARKET POTENTIALS OF THE ONLINE TRADE PRESS, LUXUS PLUS QUICKLY ESTABLISHED ITSELF IN THIS NICHE SECTOR, WHICH UNTIL THEN HAD BEEN LITTLE EXPLOITED. LUXUS PLUS IS NOW POSITIONING ITSELF AS THE LEADING ONLINE BUSINESS MEDIUM FOR LUXURY GOODS.********* [FR] Fondatrice et directrice de la publication de Luxus Plus, Claire Domergue est consultante en stratégie de communication, spécialiste du marketing du luxe. Ancienne de la promotion de MBA Luxury Brand Management de Paris Business School (anciennement Ecole Supérieure de Gestion), elle est également diplômée de la faculté d’administration économique et gestion de Montpellier I en Gestion de patrimoine, Marché de l’art et Management. Avant de fonder le système d’information économique Luxus Plus, Claire Domergue a travaillé pendant sept ans dans le domaine de la communication, veille et e-reputation au profit de plusieurs entreprises, de grands groupes, d'ONG et de think tanks. Parmi ses références, on compte notamment le groupe Richemont, Sonia Rykiel, Marie Pirsch et Astae avocats. Multi-spécialiste et chargée d’enseignement pour grandes écoles, Claire Domergue intervient comme spécialiste du marketing du luxe. Fondé en 2012 par Claire Domergue (Linkedin), Luxus Plus lui est rapidement apparu comme une évidence. Après avoir travaillé pendant plus de sept ans dans l’univers du luxe, c’est tout naturellement qu’elle s’est tournée de nouveau vers l'intelligence économique dans un secteur qui la passionne depuis toujours. Après une étude de marché approfondie et l’analyse de tous les potentiels du marché de la presse spécialisée en ligne, Luxus Plus s’est rapidement imposé dans ce secteur de niche, jusqu’alors alors peu exploité. Luxus Plus se positionne à présent comme le média économique en ligne de référence en matière de luxe.