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The Kering group will no longer use fur as of 2022

The Kering group will no longer use fur as of 2022

This Friday morning, Kering made the decision to stop using animal fur, starting with the Fall 2022 collections. All of the group’s brands will no longer use fur.

 

In this gradual process of abandoning fur, Gucci of the Kering group had opened the ball in October 2017, followed by Balenciaga, Bottega Veneta and Alexander McQueen. Now it’s the turn of the group’s latest houses like Brioni and Yves Saint Laurent to phase out its use.

 

Since 2019, Kering has made animal welfare and the cause a priority. Standards related to animal welfare will continue to be rigorously applied regarding animal fibers and materials.

 

For many years, Kering has strived to lead the way in sustainable development, guided by a vision of luxury that is inseparable from the highest environmental and social values and standards. In the area of animal welfare in particular, our Group has always demonstrated its willingness to change practices within its supply chain and the industry as a whole. The time has come to take a further step by ending the use of fur in all our collections. The world has changed, our customers have evolved, and luxury goods must naturally adapt to this,” announced François-Henri Pinault, Chairman and CEO of Kering.

 

 

The foundation of actress Brigitte Bardot, created in 1986 and dedicated to animal protection, welcomed François-Henri Pinault’s decision and called on “Bernard Arnault to commit the companies of the LVMH group to the same impetus of progress and respect for living beings, by banning animal fur in turn.”

 

 

Others also reacted to this announcement, such as the journalist and animal welfare activist Hugo Clément, who congratulated the decision.

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Note that the group had been under pressure for several years from the association Peta through demonstrations or complaints on social networks. The Kering group joins Burberry, Chanel, Versace or Giorgio Armani in this approach of not using animal fur.

 

Read Also > KERING DOUBLES ITS SALES IN Q2

 

Featured Photo : © Getty Images

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