This Friday morning, Kering made the decision to stop using animal fur, starting with the Fall 2022 collections. All of the group’s brands will no longer use fur.
In this gradual process of abandoning fur, Gucci of the Kering group had opened the ball in October 2017, followed by Balenciaga, Bottega Veneta and Alexander McQueen. Now it’s the turn of the group’s latest houses like Brioni and Yves Saint Laurent to phase out its use.
Since 2019, Kering has made animal welfare and the cause a priority. Standards related to animal welfare will continue to be rigorously applied regarding animal fibers and materials.
“For many years, Kering has strived to lead the way in sustainable development, guided by a vision of luxury that is inseparable from the highest environmental and social values and standards. In the area of animal welfare in particular, our Group has always demonstrated its willingness to change practices within its supply chain and the industry as a whole. The time has come to take a further step by ending the use of fur in all our collections. The world has changed, our customers have evolved, and luxury goods must naturally adapt to this,” announced François-Henri Pinault, Chairman and CEO of Kering.
Kering has taken the decision to stop using animal fur.
Starting from the Fall 2022 collections, none of the Group’s Houses will be using fur. https://t.co/zuMPwTNuHY #KeringForSustainability #FurFree pic.twitter.com/68gTtDlMXZ— Kering (@KeringGroup) September 24, 2021
The foundation of actress Brigitte Bardot, created in 1986 and dedicated to animal protection, welcomed François-Henri Pinault’s decision and called on “Bernard Arnault to commit the companies of the LVMH group to the same impetus of progress and respect for living beings, by banning animal fur in turn.”
?LA FOURRURE (ENFIN) BANNIE DU GROUPE KERING !
Le groupe, qui rassemble plusieurs maisons de mode, annonce la fin de l’utilisation de la #fourrure animale.
➡ La Fondation Brigitte Bardot salue une décision qui fera date dans le monde du luxe !https://t.co/4kqKFPyDZb— Fondation Brigitte Bardot (@FBB_Officiel) September 24, 2021
Others also reacted to this announcement, such as the journalist and animal welfare activist Hugo Clément, who congratulated the decision.
Historique ! Le groupe @KeringGroup, géant français du luxe, renonce totalement à la fourrure. Il possède notamment les marques Yves-Saint-Laurent, Gucci, Brioni ou encore Balenciaga. Bravo à eux pour cette décision. Le combat continue ! ? pic.twitter.com/eqPDcmtylM
— Hugo Clément (@hugoclement) September 24, 2021
Note that the group had been under pressure for several years from the association Peta through demonstrations or complaints on social networks. The Kering group joins Burberry, Chanel, Versace or Giorgio Armani in this approach of not using animal fur.
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