Five months to immerse himself in the codes of Dior and deliver a fashion show that will go down in history. The mission of the 41-year-old Northern Irishman is seemingly simple: to restore Dior’s desirability among the younger generation and beyond. On the eve of his inaugural show, we invite you to gather the clues that will reveal Jonathan Anderson’s signature style and cultural influences, as seen in recent months through campaigns, new ambassadors, and a new logo.
Five months is both a long and a short time, especially when it comes to making fashion show history…
Between his appointment last April as head of Dior’s men’s, women’s and haute couture collections at Dior and the staging of his first women’s ready-to-wear show for the jewel in the LVMH group’s crown on Wednesday, October 1, the designer has had time to make a lasting impression and reveal himself like an open book.
Never before has a designer generated so much ink ahead of a first show. A rising star at Loewe, where he worked miracles transforming the House into a cult brand, Jonathan Anderson does not hesitate to bring his literary references and pop culture into dialogue with Dior’s codes (New Look, cannage and Napoleon III chairs, Trianon gray, Lady Dior bags, Versailles parquet floors, flowers, etc.).
The latest move by the famous creative director is the evolution of the Dior logo. This evolution reflects a commitment to uniqueness (and therefore rarity) as well as a return to authenticity within the House.
A new logo for a new era
In a video shot by fashion journalist and documentary filmmaker Loic Prigent, Jonathan Anderson revealed that he was abandoning the Dior logo in capital letters, thus marking a return to the past.
The designer has decided to reintroduce the original logo, the one created by founder Christian Dior in 1946.
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Featured photo: © Christian Dior Couture
