In Tokyo, the jirai kei movement—literally “landmine style”—attracts thousands of young people who deliberately cultivate an aesthetic of
Young generation
As Valentine’s Day approaches, finding a soul mate no longer seems to be a priority for younger generations,
Since the beginning of the year, the news feeds from Instagram and TikTok only swear by 2016. The
For a few months, the expression ‘Gen Z Stare’ has been circulating on social networks. She describes this
She formed couples while disappointing a part of her community. The Tinder app keeps causing debate about its
With 8 million followers on Tiktok and 5.4 million on Instagram, Olivia Dunne, nicknamed Livvy, is one of
Faced with growing expectations from luxury customers in terms of eco-responsibility and authenticity, many luxury brands are featuring
While instant digital snapshots posted on social media quickly replaced developed photographs in the late 2000s, today’s young
EDITOR’S NOTE: This article was first published in Issue No. 11 – Summer 2025 of Luxus Magazine. In
For a long time, the luxury industry cultivated an image of exceptionalism that was enough in itself to
