20 December 2023 [CHRONICLE] The 3 Ps of Shopping in 2030 – Part 2: People Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
13 December 2023 [CHRONICLE] THE 3 P’s OF SHOPPING IN 2030 – Part 1: Places Héroïne, the French Brand Experience agency, has just unveiled a new study by its Strategy division, entitled “The
8 November 2023 [CHRONICLE] China’s rediscovery of outdoor sports: the new impetus for tennis and golf (Part 3/3) Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
13 October 2023 When Airlines and Hospitality join forces In an ever-evolving travel industry, travelers now prioritize experiences over material souvenirs. This trend has prompted airlines and
3 October 2023 [CHRONICLE] The rediscovery of outdoor sports by the Chinese: the success of hiking in China (Part 2/3) In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
31 August 2023 [CHRONICLE] Chinese rediscovery of outdoor sports after Covid (Part 1/3) Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open
23 August 2023 [INVESTIGATION] South Korea: When Western luxury woos K-pop (Part 4/5) The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This
21 August 2023 [Luxus Magazine] The praise of discreet refinement or the eternal return of Quiet Luxury Is this a new strangeness or a trend for uncertain times? Quiet Luxury” reconfigures the established codes of
10 July 2023 [Luxus Magazine] Will pickleball, the new trend sport, inspire fashion and luxury brands? After tennis and badminton, discover pickleball! This “new” sport, born in the USA in the 60s, has been
30 June 2023 [Luxus Magazine] More than 20 years later, the fascination with Lady Diana continues unabated Princess of Wales, Duchess of Cornwall and Rothesay, Lady Diana was one of the most famous members, if