21 May 2026 Lacoste’s crocodile gets a makeover Lacoste unveils a new visual identity inspired by its historical archives and French roots.
20 May 2026 Sporty & Rich opens a flagship store in its Los Angeles home base The American fashion, lifestyle, and wellness brand, founded on Instagram in 2014 by Emily Oberg, has just opened
18 May 2026 Charles Leclerc and Chivas Regal unveil their first whiskey Charles Leclerc and Chivas Regal have created a unique blend, a 16-year-old blended Scotch, inspired by the Formula
12 May 2026 Sportswear: the next phase of the Burberry Forward recovery plan After expanding its outerwear offerings beyond just the trench coat as part of its successful “Forward” restructuring plan,
12 May 2026 Roland-Garros 2026: How Accor Is Turning the Tournament Into an Immersive Experience Roland-Garros returns on May 18, 2026. To celebrate the iconic tennis tournament, its partner ALL Accor is transforming
7 May 2026 Louis Vuitton Names Alysa Liu Its New Ambassador With the young American figure skater—famous both for her athletic achievements, including two gold medals at the recent
30 April 2026 [LIFESTYLE] The little story of Luxury… Mellerio and Roland Garros At the end of the clay court, there is a trophy. A handcrafted piece, rich in history and
24 April 2026 Lingerie: Fleur du Mal ventures into the world of sportswear The American luxury lingerie brand is jumping on the athleisure bandwagon with its first capsule collection, titled “Fleur
21 April 2026 Haaland and Vinicius Jr., Marriott’s Ambassadors for the 2026 World Cup As the 2026 FIFA World Cup approaches, Marriott Bonvoy is launching a major international campaign in partnership with
17 April 2026 Maurice Lacroix becomes Real Betis’ official watch partner through 2027 The world of soccer will soon hold no secrets for Maurice Lacroix, the new official partner of Real