9 February 2026 The economic (super)power behind the Super Bowl The Super Bowl remains the most powerful sporting event in the world. Last night’s final at Levi’s Stadium
6 February 2026 Watchmaking : Omega returns to the heart of the Olympic Games with Milano Cortina 2026 Once again the official timekeeper of the Olympic Games, Omega is rolling out a program worthy of the
2 February 2026 [LUXUS MAGAZINE] 2026 Australian Open : Carlos Alcaraz wins the Grand Slam The Australian Open once again lived up to expectations, offering two weeks of top-level tennis. The tournament ended
27 January 2026 [LUXUS MAGAZINE] 7 figures on the global gym market Driven by the rise of well-being, a healthy lifestyle and a sense of belonging to a sporting community,
20 January 2026 [LUXUS MAGAZINE] From an athleisure collection to a trendy lifestyle community: the success story of Alo Yoga From Los Angeles to the Champs-Élysées, Alo Yoga has established itself as one of the most powerful lifestyle
19 January 2026 Hyatt partners with Audi Revolut F1 Team Hyatt is entering the world of Formula 1 and has announced a major partnership between its World of
15 January 2026 [LUXUS MAGAZINE] David Beckham: Portrait of an icon turned knight It is rare for an athlete to remain influential across decades without seeing their image fade. David Beckham,
13 January 2026 Marriott Bonvoy prepares for the 2026 World Cup as an official partner As the World Cup returns to North America, Marriott Bonvoy has been named the official hotel partner of
5 January 2026 Lacoste partners with Courchevel Tourisme to roll out its first padel courts The crocodile brand is making a big splash for the winter sports season and beyond by partnering with
1 January 2026 How are luxury brands preparing for the 2026 Winter Olympics ? With just a few weeks to go before the Winter Olympics kick off, luxury brands are stepping up