Roland-Garros 2026: How Accor Is Turning the Tournament Into an Immersive Experience

Roland-Garros returns on May 18, 2026. To celebrate the iconic tennis tournament, its partner ALL Accor is transforming its hotels into Roland-Garros-inspired destinations and inviting members to experience the sporting event through a luxury lens.

 

From May 18 to June 7, 2026, Roland-Garros returns to Porte d’Auteuil for a new edition of the Parisian Grand Slam. Beyond sport itself, the tournament has become a global showcase for partner brands benefiting from its international visibility and from the growing intersection between luxury and sport.

 

With more than 45 hotel brands in its portfolio, Accor — official partner of the tournament — alongside brands such as Lacoste, Delsey and Lancel (all present in the official store), is multiplying activations around the event in order to extend the experience far beyond the courts and cater to tennis-loving luxury consumers.

 

Accor Hotels Transformed Into Roland-Garros Destinations

 

For the second consecutive year, several Accor properties are adopting the visual identity of Roland-Garros.

 

In Paris, Le Royal Monceau – Raffles Paris becomes the centerpiece of the activation. The palace hotel has been entirely reimagined around the codes of the tournament, with a scenography inspired by clay courts, glass and light. The lobby features a mobile art installation placed on a clay-colored base, while the inner courtyard has been transformed into a Roland-Garros-inspired court complete with a net and umpire chair crafted from dichroic glass. Throughout the corridors, a gallery of translucent portraits celebrates the “Musketeers” and the tournament’s archives dating back to 1928.

 

DR

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Featured photo : DR

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Pauline Duvieu
Fashion, hotels, gastronomy, jewelry, beauty, design... Pauline Duvieu is a journalist specializing in luxury and the art of living. Passionate about the high-end spheres that arouse emotion, she loves to describe the creations of the houses and tell the stories of the talents she meets.

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