As the 2026 FIFA World Cup approaches, Marriott Bonvoy is launching a major international campaign in partnership with Visa, featuring Erling Haaland and Vinicius Júnior as its ambassadors.
Marriott Bonvoy and Visa are joining forces to launch a campaign for the FIFA World Cup titled “For Fans, Everywhere.” The goal : to put fans at the center of the initiative by offering them unprecedented access to the tournament and exclusive experiences.
Designed as a celebration of the bond between fans and soccer, the two companies aim to support fans throughout every stage of their journey, from travel to immersing themselves in the stadium atmosphere.
Two global stars to embody the Marriott project
To spearhead this campaign, Marriott Bonvoy has selected two major figures in international soccer : Norway’s Erling Haaland and Brazil’s Vinicius Júnior. The two players will appear in a series of content pieces, ranging from videos shared on social media to a global advertising film. Their presence will help fans connect with the campaign and highlight the universal appeal of soccer.
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Featured photo : © Marriott
