18 February 2026 Hublot chooses Jung Kook from BTS as global ambassador Hublot surprised the luxury world by announcing the appointment of Jung Kook, a globally recognized artist and member
26 January 2026 Mercedes-AMG PETRONAS F1 Team teams up with Zuma Mercedes-AMG PETRONAS F1 Team and Zuma have announced a multi-year collaboration, marking the first time a global lifestyle
19 January 2026 Hyatt partners with Audi Revolut F1 Team Hyatt is entering the world of Formula 1 and has announced a major partnership between its World of
13 January 2026 Marriott Bonvoy prepares for the 2026 World Cup as an official partner As the World Cup returns to North America, Marriott Bonvoy has been named the official hotel partner of
19 December 2025 EssilorLuxottica and Burberry extend their partnership until 2035 EssilorLuxottica and Burberry have confirmed the extension of their global licensing agreement for Burberry eyewear, a collaboration that
1 September 2025 Breitling signs global partnership with the NFL Breitling has reached a new milestone by signing a multi-year global partnership with the NFL. Already holding a
22 July 2025 ELEMIS becomes Aston Martin’s official wellness partner Following an initial partnership signed in February with the Aston Martin Aramco Formula 1 racing team, premium skincare
14 February 2025 Aston Martin Aramco and ELEMIS join forces for a fusion of luxury skincare and high performance The Aston Martin Aramco Formula One team has unveiled a ground-breaking partnership with ELEMIS, the prestigious British skincare
22 July 2024 Lvmh in pole position for the 2024 Games As a premium partner of the Paris Olympic and Paralympic Games, the world’s number one luxury brand is
2 July 2024 Pommery becomes a partner of Surrey County Cricket Club (SCCC) and The Oval The champagne group Pommery has signed a multi-year partnership with the Surrey County Cricket Club (SCCC) and its