[COLUMN] Legal strategies for the luxury industry – Protecting a fragrance: scent, formula, packaging, and name
[INTERVIEW] Adrien Chrétien (L’Oréal Groupe): “With Cell BioPrint, we are entering a new era, that of diagnosing the invisible.”
7 September 2023 [CHRONICLE] What kind of customer experience to offer in the face of the frustration generated by scarcity strategies? For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and