21 May 2026 Lacoste’s crocodile gets a makeover Lacoste unveils a new visual identity inspired by its historical archives and French roots.
14 April 2026 Lacoste Bets on Formula 1 with Pierre Gasly The iconic polo shirt brand has named the French driver its new ambassador. Following tennis and golf, Lacoste
5 January 2026 Lacoste partners with Courchevel Tourisme to roll out its first padel courts The crocodile brand is making a big splash for the winter sports season and beyond by partnering with
18 November 2025 When luxury brands invest in gaming In recent years, luxury brands have been entering the world of video games more than ever before, multiplying
27 June 2025 Eric Vallat (formerly of Rémy Cointreau) takes over as CEO of Lacoste Lacoste announced on Friday the appointment of Éric Vallat as Chief Executive Officer. The former CEO of spirits
6 May 2025 Lacoste chooses actress Adèle Exarchopoulos as global ambassador Lacoste has recruited French actress Adèle Exarchopoulos as its new brand ambassador. With just a few weeks to
3 December 2024 Lacoste converts to second-hand fashion with Faume Lacoste, which celebrated its 90th birthday in 2023 and benefited from the revival of the Tennis core style
20 May 2024 [INTERVIEW] Sophie Lacoste: Fusalp, awakening a sleeping ski beauty as a luxury brand Sophie Lacoste, co-founder of Maison Fusalp, was a guest at the recent Assises Juridiques de la mode et
30 April 2024 Interparfums off to a gentle start in 2024 Interparfums, the French licensee of Coach, Jimmy Choo, Montblanc and Lacoste fragrances, reported a slowdown in the first
4 March 2024 Lacoste names Pierre Niney global ambassador Pierre Niney joins Lacoste’s stable of muses. An elegant embodiment of the French touch, the talented 34-year-old actor,