[Luxus Magazine] We tested for you Hockerty’s Ultra-custom sneakers

We know Hockerty for its made-to-measure suits. What is less well known is that it is possible to choose a more casual wardrobe, including sneakers signed by the House. This summer, this online men’s fashion atelier added a dedicated 3D fitting tool. At Luxus plus, we set out to find out why this is the “most efficient personalization tool on the market”. Here’s the proof in three steps.

 

As you know, personalization is all the rage, and not just in Web3.

 

You are unique. And just because Generation Z has decreed that formlessness is the new uniform doesn’t mean you should jump in with both feet. Adopting a personalized outfit rather than a serialized one (with the risk of looking sloppy or baggy) is not only a way of standing out from the crowd. But it also means rejecting the fast-fashion impulse that fills your wardrobes and ruins the planet.

 

And yet, made-to-measure clothing is still too often seen as an unattainable dream: too expensive, too intimidating (try walking through the doors of a London tailor on Savile Row) and too time-consuming (hello, endless measuring).

 

But Hockerty has been democratizing made-to-measure in France and abroad for fifteen years now.

Initially focused on formal suiting, the online men’s fashion atelier has, over the years and with changing lifestyles, opened up to a more casual wardrobe. From head to toe.

And it’s all about feet, because since this summer, Hockerty has found the ultimate way of countering the main obstacles to the online purchase of personalized sneakers: a virtual fitting module. All the more reason to brave the cold and stay dry with new sneakers that are comfortable, hard-wearing, stylish and, above all, like you.

 

Here’s our experience.

 

A great choice

 

Arriving on the Hockerty website, you’re quickly struck by the breadth of choice open to customization: suits, tuxedos, shirts, vests, jackets, coats, pants, jeans and now chinos. There’s something for every taste, every color and every material.

 

And the same goes for shoes.

 

© Hockerty

 

Here too, one article wouldn’t be enough: there’s so much choice, from lace-up ankle boots to derbies, richelieus, brogues… Even the star model of the season – the moccasin – is out, in leather or velvet, if you please.

And what about sneakers?

At first glance on the site, the choice seems binary: immaculate white sneakers – a safe bet but without risk – or customized ones.

 

© Hockerty

 

And yet, to dive into the sneaker customization area is to encounter a firework display of proposals.

 

There are no fewer than seven models of customizable sneakers, from low to high. Each one evokes an inspired style, but also a cultural and fashionable urban destination (Barcelona, Paris, London, Milan, Berlin, Zurich…).

Click here to read the entire article on Luxus Magazine.

Featured Photo: © Hockerty

Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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