Founded in 1853, Goyard is challenging Fauré Le Page’s right to use the date 1717 in its communications. Originally a weapons manufacturer, Fauré Le Page disappeared in 1992 before reemerging in 2009 with a range of leather goods that had not existed until then. The Court of Justice of the European Union must settle the dispute.
In general, older women prefer to hide their age…
But this rule does not apply in the luxury leather goods industry.
Two venerable houses—Goyard and Fauré Le Page—are currently disputing the title of oldest leather goods manufacturer in France. This quarrel is not being conducted discreetly but is playing out in the public arena, even involving the highest European courts, in this case the CJEU (Court of Justice of the European Union), which is currently examining their dispute.
Weapons manufacturer then leather goods manufacturer
A quick flashback: in 2012, Goyard filed a complaint against Fauré Le Page before the Paris District Court. The Parisian leather goods manufacturer, founded in 1853, believes that its competitor has no right to use the trademark “1717” in its communications. Although the company uses the name Fauré Le Page, the original arms manufacturer, also founded in Paris but in the early 18th century, ceased trading. His company was dissolved in 1992.
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Featured photo: © Goyard – Faure Lepage
