Communication et Marketing
A major event of the 2025 edition of the Watches & Wonders Show, the unmissable international event of
Here’s the plot twist: perhaps luxury brands need to stop chasing cultural relevance. Maybe the new luxury OS
As a couple, alone or in threes, the new generations are reinventing ways of loving each other. But
Both a chestnut tree and a martingale of luxury, Chinese New Year always offers a pretext for the
An essential marketing opportunity on the American scene around the national sport (American soccer), the Super Bowl is
Much more than an American football final, the Super Bowl doubles up as a showcase for advertising creativity,
Chanel unveils its first new leather goods product in three years: the 25 bag. Strongly criticized on social
Chanel unveils a new ambassador for its off-season campaign: singer-songwriter Gracie Abrams. Known for opening for Taylor Swift’s
In a professional world saturated with options and offers, how do you stand out from the crowd without
Today, we look at a crucial question: do luxury brands, with their ever-increasing collaborations, nurture subcultures, or do
