Communication et Marketing
As a couple, alone or in threes, the new generations are reinventing ways of loving each other. But
Both a chestnut tree and a martingale of luxury, Chinese New Year always offers a pretext for the
An essential marketing opportunity on the American scene around the national sport (American soccer), the Super Bowl is
Much more than an American football final, the Super Bowl doubles up as a showcase for advertising creativity,
Chanel unveils its first new leather goods product in three years: the 25 bag. Strongly criticized on social
Chanel unveils a new ambassador for its off-season campaign: singer-songwriter Gracie Abrams. Known for opening for Taylor Swift’s
In a professional world saturated with options and offers, how do you stand out from the crowd without
Today, we look at a crucial question: do luxury brands, with their ever-increasing collaborations, nurture subcultures, or do
Swarovski has just shared its holiday campaign with its new ambassador, appointed last June: pop singer Ariana Grande.
For its new Autumn-Winter 2024-25 campaign, Burberry is returning to its English roots and the good old days.
