Lacoste unveils a new visual identity inspired by its historical archives and French roots.
Communication et Marketing
Audemars Piguet, the venerable haute horlogerie maison based in Le Brassus, has teamed up with Swatch, the Swiss
Luxury brands are investing heavily in popular culture to remain desirable and contemporary. While this approach may seem
As the 79th Cannes Film Festival kicks off on May 12 and runs for two weeks, it welcomes
With the young American figure skater—famous both for her athletic achievements, including two gold medals at the recent
The art book publisher Assouline reaffirms its commitment to new multimedia formats and is launching, with great fanfare,
The luxury sector isn’t lagging behind technologically; it’s undergoing a crisis of coherence. Against a backdrop of rising
Starting out as simply a “friend of the House” in 2024, American model and entrepreneur Hailey Bieber has
The Parisian fashion house, owned by the Kering Group, has just signed the American pop singer as the
To celebrate the Year of the Horse, luxury brands have moved beyond digital marketing alone in favor of
