Communication et Marketing
Whether cyclical or structural, the malaise currently afflicting the luxury sector appears to run deeper than meets the
As the luxury fashion house he founded celebrates its 15th anniversary this year, Simon Porte Jacquemus is feeling
On 4 February, the Hôtel de Crillon in Paris hosted the launch of Les Horizons du Luxe, a
As the exclusive press partner, LUXUS PLUS was present on March 28th at the Cité du Luxe, the
Data experts Kantar and Altiant have deciphered the expectations of affluent luxury customers, particularly those under the age
Audemars Piguet celebrates its 150th anniversary this year. To mark the occasion, the Swiss watchmaker “Born in Le
Here’s the plot twist: perhaps luxury brands need to stop chasing cultural relevance. Maybe the new luxury OS
As a couple, alone or in threes, the new generations are reinventing ways of loving each other. But
Both a chestnut tree and a martingale of luxury, Chinese New Year always offers a pretext for the
An essential marketing opportunity on the American scene around the national sport (American soccer), the Super Bowl is
