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Over the first six months of 2025, the luxury landscape has become clearly divided: the most exclusive brands
EDITOR’S NOTE: This article was first published in Issue No. 11 – Summer 2025 of Luxus Magazine. In
For years, the idea of leaving France as a high-net-worth individual (HNWI) was something you might consider but
What happens to luxury when machines start dreaming?
In the world of luxury, fragrance is much more than just a scent: it is an expression of
The luxury industry is undergoing a silent but profound transformation. By 2024, “TikTok microtrends” will have redefined the
For a long time, the luxury industry cultivated an image of exceptionalism that was enough in itself to
In a constantly changing Chinese market, a figurine called Labubu is shaking up traditional notions of luxury. It’s
Fakes, these ersatz brand-name products, are consumed without shame by members of Gen Z. While legal action is
It’s been one quarter after another of more of the same for the luxury sector. In the first
