20 January 2026 Porsche : a tense year ahead in 2025 Faced with a sharp slowdown in global demand, particularly in China, Porsche experienced its sharpest decline in sales
9 January 2026 BMW officially launches Alpina as its new luxury brand BMW has written a new chapter in its history by officially launching BMW Alpina, an independent and exclusive
5 January 2026 Mercedes-Benz becomes the new partner of Paris Fashion Week The car manufacturer, already heavily involved in the fashion industry, has become the new “exclusive mobility” partner of
2 January 2026 A closely watched fourth quarter for luxury goods As the earnings season approaches for the major luxury goods groups, forecasts for the fourth quarter of 2025
29 December 2025 How has Formula 1 become the sport of choice for luxury brands? In recent years, Formula 1 has become a veritable playground for luxury brands. Giants such as LVMH, Richard
19 December 2025 [LIFESTYLE] Why will automatic transmissions become the new standard in 2025? For several years now, automatic cars have been gradually gaining ground in the French automotive landscape. More comfortable
9 December 2025 Coco Gauff becomes global ambassador for Mercedes-Benz At just 21 years old, American tennis star Coco Gauff has reached a new milestone in her meteoric
5 December 2025 Porsche x Labubu : the Targa reinvents itself Porsche has joined forces with Kasing Lung, creator of the cult character Labubu, to produce a hybrid work
21 November 2025 [LIFESTYLE] The first Mercedes celebrates its 125th anniversary On November 22, 1900, the manufacturer Daimler-Motoren-Gesellschaft completed construction of the Mercedes 35 hp, a vehicle that would
12 November 2025 Bentley enters the electric era Bentley is about to take a major step forward in its history. After more than a century of