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Swatch Group reshuffles its leadership team and accelerates its crisis exit strategy

Swatch Group reshuffles its leadership team and accelerates its crisis exit strategy

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A series of changes is taking place in the global watchmaking giant’s management team. The Swatch Group has just appointed new managers at the head of its watch brands and renewed its General Management team. The Longines, Tissot, Rado, Certina and Union Glashütte brands are concerned. A reorganization like none in the history of the Swatch Group, aimed at accelerating the recovery of the Swiss watchmaking market, which has been struggling since the coronavirus outbreak.

 

Swatch Group is actively restructuring its management and that of its brands. In a press release published this Thursday morning, the Biel based watch giant announced major changes concerning its General Management and its extended General Management, but also the management of several of its brands, including Longines, Rado, Union, Tissot, Certina and Hamilton.

 

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Featured photo : © Swatch Group

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