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Nona Source is a start-up that has been supported by LVMH for almost three years. Its goal? To connect fashion and design professionals with the dormant fabrics of major luxury brands. It has just launched the Mindful Creatives collective and has appointed four ambassadors to represent it.
Nona source has become in a few years the first online platform for the resale of exceptional materials from major fashion houses. It provides young designers and brands in Europe with high-end fabric and leather scraps at unbeatable prices to encourage creative reuse.
For the first time, the company has appointed four ambassadors to support this commitment, in line with its values. The project, called The mindful creatives collective, is led by young emerging designers: Cecilie Bahnsen, Karoline Vitto, Nensi Dojaka and Victor Weinsanto.
The principle is to work for a more sustainable fashion, by creating while recycling. Upcycling has become one of the most prominent responsible initiatives in the fashion world. Designers such as Marine Serre or brands like G Star have made it one of the founding principles of their House.
These four designers were not chosen at random. They all embody a perfect balance between innovation, art and know-how.
“I am very happy to open a new chapter in the history of Nona Source through the appointment of Cecilie, Karoline, Nensi and Victor as ambassadors. I am convinced that their innovation and commitment to a more virtuous fashion will inspire a new generation of designers: the Mindful Creatives“, explains Romain Brabo, Co-Founder of Nona Source.
From February to December 2023, the four young talents will use the fabrics selected by Nona Source to imagine inspiring and inspired creations, among the most low impact of their collections.
But what is low impact? It is above all sustainable values that meet different criteria and with which brands are becoming increasingly familiar. Among these criteria, we find the short circuit, local sourcing, inclusive employment, transportation with the lowest carbon footprint, digital innovation and the search for new fibers.
Focus on the four ambassadors
Cecilie Bahnsen, a fashion designer from Denmark, is one of the four ambassadors of the mindful creatives collective. She launched her own eponymous label in 2015 and became the first designer from her country to be nominated for the LVMH award in 2017, of which she was one of eight winners. Proud of her Scandinavian heritage, she creates handcrafted collections with architectural volumes and sculptural silhouettes. Imbued with poetry, her shows showcase a modern and innovative vision of what femininity can be today.
“With Nona Source, I continue to find creative ways to give new life to fabrics that would otherwise be forgotten,” she said.
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Karoline Vitto is a Brazilian-born, London-based designer. She founded her eponymous brand in 2020 and puts inclusivity and responsible use of resources at the forefront. A fan of body positivism, she celebrates curves and places the body at the center of her creative process. Deconstructed, draped and deconstructed dresses are her trademark.
For her, “Working with dormant fabrics” “allows me to reverse the creative process and draw inspiration from existing materials to create a link between sustainability and inclusivity“.
Nensi Dojaka is for her part Albanian. She created her eponymous brand shortly after graduating from arguably the world’s most famous and renowned fashion school: Central Saint Martins. In 2021, she was awarded the LVMH Prize. And since then, her name and her talent are more and more recognized. All the biggest models like Kendal Jenner, Gigi Hadid or personalities like Dua Lipa or Em Rata wear her clothes. She knew how to make a place for herself in the fashion world by finding her own identity. Her creations are simple and pure, oscillating between transparency and opacity and are as elegant as they are trendy.
“Thanks to Nona Source, I have access to fabrics that allow me to present a particular aesthetic in which visible seams, diaphanous and matte contrasts underlined by thin straps, create a graphic play on the body” she said.
Finally, the last ambassador and only male figure of this new collective is none other than Victor Weinsanto. Young prodigy and rising star of fashion, the young designer shakes up the codes, breaks the diktats of fashion before and creates a fashion of tomorrow, between avant-gardism, queer and opulence. He also opened Fashion Week last September and paraded a panel of stars and personalities such as Daphne Burki, Paloma or Maeva Marshall and Charles de Vilmorin.
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According to him, “The fact that these fabrics come from dormant stocks allows to give” to his “collections a much more current and environmentally conscious dimension”
Nona Source, what is it?
Nona source is a real revolution in sourcing. Recycle, reuse and create are the verbs that best describe this start-up. Created by four LVMH employees, the company is part of the group’s environmental strategy to promote the circular economy. This project has become one of the pillars of the environmental strategy deployed by LVMH through the LIFE 360 program.
Nona source favors short circuits, with stocks located in France and deliveries that are, for the moment, reserved for Europe and the United Kingdom.
Read also >Jean-Paul Gaultier and J.M. Weston join the Comité Colbert
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Nona Source is a start-up that has been supported by LVMH for almost three years. Its goal? To connect fashion and design professionals with the dormant fabrics of major luxury brands. It has just launched the Mindful Creatives collective and has appointed four ambassadors to represent it.
Nona source has become in a few years the first online platform for the resale of exceptional materials from major fashion houses. It provides young designers and brands in Europe with high-end fabric and leather scraps at unbeatable prices to encourage creative reuse.
For the first time, the company has appointed four ambassadors to support this commitment, in line with its values. The project, called The mindful creatives collective, is led by young emerging designers: Cecilie Bahnsen, Karoline Vitto, Nensi Dojaka and Victor Weinsanto.
The principle is to work for a more sustainable fashion, by creating while recycling. Upcycling has become one of the most prominent responsible initiatives in the fashion world. Designers such as Marine Serre or brands like G Star have made it one of the founding principles of their House.
These four designers were not chosen at random. They all embody a perfect balance between innovation, art and know-how.
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Nona Source is a start-up that has been supported by LVMH for almost three years. Its goal? To connect fashion and design professionals with the dormant fabrics of major luxury brands. It has just launched the Mindful Creatives collective and has appointed four ambassadors to represent it.
Nona source has become in a few years the first online platform for the resale of exceptional materials from major fashion houses. It provides young designers and brands in Europe with high-end fabric and leather scraps at unbeatable prices to encourage creative reuse.
For the first time, the company has appointed four ambassadors to support this commitment, in line with its values. The project, called The mindful creatives collective, is led by young emerging designers: Cecilie Bahnsen, Karoline Vitto, Nensi Dojaka and Victor Weinsanto.
The principle is to work for a more sustainable fashion, by creating while recycling. Upcycling has become one of the most prominent responsible initiatives in the fashion world. Designers such as Marine Serre or brands like G Star have made it one of the founding principles of their House.
These four designers were not chosen at random. They all embody a perfect balance between innovation, art and know-how.
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