The LVMH group saw its stock price drop by 28.2% in the first three months of 2026. A decline never before seen, even during previous major crises that shook the luxury sector, such as the dot-com bubble, the 2008 financial crisis, and the Covid years.
At the start of 2026, the luxury sector leader is in the red. LVMH shares fell 28.2% on the stock market between January 1 and March 31.
Never since LVMH’s initial public offering in 1989 has the group faced such a contraction.
To make matters worse, the sector’s barometer is facing an unfavorable environment marked by disappointing quarterly results and a climate of risk aversion fueled by the current conflict in the Middle East.
Signs point to no pleasant surprises when the results for the first quarter of 2026, expected on April 14, are released.
Unfavorable environment…
Investor confidence had already been dented by a 3% decline in the fourth quarter of 2025 for fashion and leather goods, a key division that accounts for 72% of the group’s profits.
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Read more > 2025 was not a good year for LVMH
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