To mark the Special Days organised by LVMH on 16, 17 and 18 October 2026, the group has just unveiled the full programme for its sixth edition, which will be themed ‘At the Roots of the Dream’.
Set off to discover the Houses of Excellence. Since 2011, the Journées Particulières has been an event organised by the LVMH Group. For three days, the Group opens the doors to the behind-the-scenes areas of its Houses and to venues normally closed to the public, such as workshops, manufacturing facilities and historic headquarters.
And this year, LVMH has chosen to highlight the roots of its Houses.
Luxury returns to its fundamentals
On the programme for this sixth edition, 65 venues across 11 countries will open their doors exceptionally: from Louis Vuitton’s historic workshops in Asnières and the Château de La Colle Noire in Montauroux to the watchmaking workshops of TAG Heuer, Hublot and Zenith, LVMH will offer the general public exclusive access behind the scenes of the creative process. Some Houses will also open sites that are usually closed to the public.
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