[Special Geneva Watch Week 2023] Chanel watchmaking pays tribute to seamstresses

The Watches & Wonders Fair is back this year from March 27 to April 2 in Geneva and Luxus+, partner of this event is celebrating with a special series ahead of the event to keep you waiting… Reports, meetings, “coup de coeur”, practical information and gift ideas, will be available now while waiting to meet you in Genevaf or the preview launch of our special Watch issue !

The time has come for Chanel to unveil its latest watch creation. This exclusive collection, called “Mademoiselle Privé Pique-Aiguilles,” pays tribute to the house’s history.


It has five jewelry watches with a domed dial, referring to the needle cushion Gabrielle Chanel always wore on her wrist.


© Chanel


Arnaud Chastaingt, director of the Chanel watch creation studio, explains that this fundamental tool of a designer’s know-how was particularly inspiring: “I adopted the spirit of this tool to create a watch. If its architecture has the audacity of simplicity, its oversized dial plays the excesses and offers an incredible surface of expression. I dreamed of this creation as a blank canvas for the most daring crafts.”


© Chanel


He thus designed five paintings for this collection: the “Perles” watch showcases the brand’s key jewels, which are long necklaces, braided chains, and Byzantine brooches; the “Lace” watch refers to the symbolic camellias; the timepiece “Tweed” recalls the fabric dear to Coco Chanel; the “Matelassé” decoration, the iconic bags and finally, the “Broderie” watch highlights the creation of a black fabric jacket embroidered with sequins. To buy one of these exceptional watches, it will cost between €175,000 and €250,000


Read also > Chanel showcases its Métiers d’Art in Dakar

Featured photo : © Chanel


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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