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Image creator and NFT expert, Samy La Crapule and his ultra-conceptual world fascinates far beyond the borders of Instagram. At SuperRare.com, he puts his talents to good use and harnesses all the technologies at hand to create art and artifacts.
How did your creative agency get into NFTs?
In October 2020, a friend advised me to look into crypto-art. Looking into it, I sent an application to SuperRare.com, one of the most well-known platforms in this field. They liked my work and I ended up joining their team. From the beginning, I was immediately faced with a big challenge: making digital works rare. The concept of rarity is something that digital artists have been looking for since the beginning. It is true that we have never been able to monetize our works since everyone can «copy and paste» and «save as» with a click. Now, with the emergence of NFTs, we really have a sense of belonging that revalues artists.
In your opinion, what is the interest of luxury brands to invest in NFT?
The approach is similar to what we used to say at the beginning of the 2000s: «What is the point of investing in a website? It’s a new way of consuming that will soon become inevitable. One might think that some of the art in NFT may be disappearing, but the technology as such will never disappear. Moreover, it is a foolproof method of knowing the ownership and provenance of an object, digital or otherwise. Thanks to a QR code, one could see where the bag in question comes from in order to avoid counterfeiting as much as possible.
Today, we can observe the multiplication and customization as a trend in relation to the sales of our own bracelets. Historically, we bought a watch with one strap, today we buy a watch with several straps. You can buy a watch with a metal strap as well as a leather strap. Moreover, there are very qualitative and advanced systems of interchangeable watch integrations that bring a real added value to the product.
Do you think that the luxury watch industry could adopt NFTs?
Of course! Lamborghini, Hermès, Patek Philippe… all the brands are doing it! NFTs are perceived as a long-term project, and offer a new vision of the luxury world. For the consumer, investing in NFTs means gaining access to future collections, fashion shows or drops. Some brands, like Balenciaga, have started to be involved in the Facebook metaverse, so we can imagine that in the future there will be luxury pieces in the metaverse that, like their real-life versions, will provide access to a need for fulfillment.»
Vous lisez un article publié dans le numéro spécial Geneva Watch Week 2022 des Luxury Journals by Luxus Plus – #3
Photo à la Une : © Samy La Crapule / Nicolas Scordia[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Image creator and NFT expert, Samy La Crapule and his ultra-conceptual world fascinates far beyond the borders of Instagram. At SuperRare.com, he puts his talents to good use and harnesses all the technologies at hand to create art and artifacts.
How did your creative agency get into NFTs?
In October 2020, a friend advised me to look into crypto-art. Looking into it, I sent an application to SuperRare.com, one of the most well-known platforms in this field. They liked my work and I ended up joining their team. From the beginning, I was immediately faced with a big challenge: making digital works rare. The concept of rarity is something that digital artists have been looking for since the beginning. It is true that we have never been able to monetize our works since everyone can «copy and paste» and «save as» with a click. Now, with the emergence of NFTs, we really have a sense of belonging that revalues artists.
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Image creator and NFT expert, Samy La Crapule and his ultra-conceptual world fascinates far beyond the borders of Instagram. At SuperRare.com, he puts his talents to good use and harnesses all the technologies at hand to create art and artifacts.
How did your creative agency get into NFTs?
In October 2020, a friend advised me to look into crypto-art. Looking into it, I sent an application to SuperRare.com, one of the most well-known platforms in this field. They liked my work and I ended up joining their team. From the beginning, I was immediately faced with a big challenge: making digital works rare. The concept of rarity is something that digital artists have been looking for since the beginning. It is true that we have never been able to monetize our works since everyone can «copy and paste» and «save as» with a click. Now, with the emergence of NFTs, we really have a sense of belonging that revalues artists.
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Retrouvez l’intégralité de votre article dans le numéro spécial Geneva Watch Week 2022 des Luxury Journals by Luxus Plus – #3
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