The Paris-based luxury running apparel label Satisfy has announced a $2.5 million investment to fund the expansion of its global footprint, particularly in Asia. The terms of the transaction have not yet been disclosed.
The investment is being led in part by the French public investment bank BpiFrance, but other key figures are also involved. These include Ian Roger, former digital director at LVMH, Tony Fadell, former engineer at Apple, and Olivier Cantet, director of the sports equipment retailer Private Sport Shop.
Satisfy said it wanted to use the funding to expand its global footprint, particularly in Asia.
Founded in 2015 by Brice Partouche, Satisfy specialises in selling high-quality running apparel, designed in a Paris workshop and produced in Europe and Japan, with prices that can reach over $200 for shorts, and over $100 for shirts. Its marketing focuses on ultra-marathoners, artists and misfits, while basing its identity on a masculine feel-good factor that contrasts with the glossy, professional approach of larger sportswear brands, which focus their communication and identity on sports stars.
“We are proud to partner with BPI and other leading investors from the worlds of fashion, sports and technology to continue to innovate and push the boundaries of what running can achieve and who it is for,” said Brice Partouche in a statement.
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