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After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.
“In 2019, the turnover of the tournament was 262 million euros, for this year, we hope to be a little above, thanks in particular to the evening sessions that generate additional revenue with ticketing and sales of La Griffe products,” said Amélie Oudéa-Castéra, the CEO of the French Tennis Federation (FFT) and appointed last Friday, May 20, Minister of Sports and Olympic and Paralympic Games.
For the 2022 edition, Roland-Garros has 20 main partners including BNP Paribas, Lacoste, Rolex, Moët Hennessy, Potel and Chabot, Emirates, Renault, Perrier and Hespéride. The latter has renewed its contracts with the Chinese smartphone brand Oppo, the French energy group Engie and the Indian IT company Infosys.
A major new feature of the Grand Slam tournament is that the French car manufacturer Renault has become a Premium Partner of the tournament this year. Peugeot, which has been associated with the French Open since 1984, terminated its contract a year before it expired and was replaced as official manufacturer by Renault. The latter has signed a five-year contract with the FFT.
In addition, on the occasion of the celebration of the tenth anniversary of the partnership between the Dubai-based airline Emirates and the French Open, Emirates took over from Perrier and became the new title partner of the Legends tournament.
Roland-Garros plays with the sale of co-branded products
Finally, Roland-Garros has called upon several other brands to sign licensing agreements to offer co-branded products to the Tournament’s spectators. We can mention the French luxury pastry house Ladurée, which is offering a special Roland-Garros lime-galanga macaroon, with the Tournament logo flocked on the shell of the macaroon, as well as a box of eight special Edition 2022 macaroons, at a price of 31€.
JM Weston, Delsey, Lancel Paris, Carré Blanc, Arthur, Sisley, Galeries Lafayette or Yeep.me are several other brands that use the image of Roland-Garros on several products on sale. The French leather goods company Lancel has unveiled a collection centered on the Parisian competition, composed of four high-end items such as the handbag, the leather bag, the wallet and the zipped pouch, bearing the logo of the Tournament.
Finally, the French luxury shoe brand JM Weston presented a sneaker inspired by the first model dedicated to the practice of tennis launched by the brand in 1938 on the occasion of the Tournament, as did Lacoste. The historic partner of the tournament since 1971 unveiled a sporty-chic collection of sweaters, twisted sweaters, and vests in the colors of the French flag, all adorned with the Roland Garros crest.
The 121st edition of Roland Garros will continue in Paris until June 6, 2022 !
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After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.
In a statement released Thursday, Mercedes-Benz CEO Ola Källenius said that the premium and luxury offering will be allocated 75% of the brand’s investments. Källenius also wants the top third, the “Top-End Luxury” range, to grow by 60% by 2026.
Luxury, “which has always been the heart of our brand, will now be at the center of our strategy,” explained the latter.
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After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.
In a statement released Thursday, Mercedes-Benz CEO Ola Källenius said that the premium and luxury offering will be allocated 75% of the brand’s investments. Källenius also wants the top third, the “Top-End Luxury” range, to grow by 60% by 2026.
Luxury, “which has always been the heart of our brand, will now be at the center of our strategy,” explained the latter.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
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