Roland-Garros 2022: Which 20 brands are partners of the tournament?

 

After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.

 

In a statement released Thursday, Mercedes-Benz CEO Ola Källenius said that the premium and luxury offering will be allocated 75% of the brand’s investments. Källenius also wants the top third, the “Top-End Luxury” range, to grow by 60% by 2026.

 

Luxury, “which has always been the heart of our brand, will now be at the center of our strategy,” explained the latter.

 

 

[…]

This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Roland-Garros

Tags

The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter