After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.
In a statement released Thursday, Mercedes-Benz CEO Ola Källenius said that the premium and luxury offering will be allocated 75% of the brand’s investments. Källenius also wants the top third, the “Top-End Luxury” range, to grow by 60% by 2026.
Luxury, “which has always been the heart of our brand, will now be at the center of our strategy,” explained the latter.
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Featured photo : © Roland-Garros
