After the release of its platform dedicated to beauty -Prada Beauty-, Prada launches its first line of makeup and care. This offer will be available on its website as well as from October in France at high-end retailers and department stores.
A year ago, the Milanese label unveiled Prada Beauty, its new platform dedicated to beauty, launched at the same time as the Paradoxe eau de parfum. For this, it has partnered with the luxury arm of the L’Oréal group, which has acquired the brand’s Beauty license since January 2021.
This launch marked a first step in the brand diversification strategy. Today, or rather tomorrow, it will reveal its very first line of makeup and care products.
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However, this is not the first time Prada has explored this universe. In 2004, the company released its first perfume, then a line of cosmetics, which was stopped some time later. This year, she is back in the big bath of beauty, with a wide range of skincare and makeup, all positioned in a luxury segment.
For the Care range, Prada relies on a patented complex ( Adapto.gnSmart Technology) that helps the skin to adapt to its environment in real time, thanks to the use of adaptogenic plants. These plants, used for millennia, are full of benefits that help regulate the body to fight many ailments.
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