Revlon appoints Nailea Devora as global ambassador

In a sign of the importance attached to the attention economy, cosmetics brand Revlon – a historic partner of the Coachella festival and recently rescued from bankruptcy – has just named its new international brand ambassador: Nailea Devora, social networking star and Generation Z darling.

In particular, this choice enables it to target a hitherto poorly addressed segment: the Latin American community.


A choice made all the more important by the fact that the American beauty brand is no longer a Chapter 11 bankrupt.


A leading fashion figure

“To be able to partner with a brand as iconic as Revlon and hopefully inspire people around the world to express themselves through makeup and style is a dream come true,” is the statement from the brand’s new ambassador.


21-year-old influencer Nailea Devora has been chosen by American cosmetics brand Revlon to be its global brand ambassador.


Nailea Devora follows in the footsteps of plus-size model Ashley Graham (35) and Texas rapper Megan Thee Stallion (28) as the beauty brand’s representative.


This well-known personality of Generation Z – born between 1997 and 2012 – has amassed 19 million followers on the Tiktok, Instagram and Youtube social networks in just four years.


She has made a name for herself in the world of fashion and lifestyle influencers, fields that complement the beauty world.


A success that demonstrates the young woman’s talent for speaking to members of her generation, notably through humorous and realistic content. Her playback videos on Tiktok have racked up a million views.


All reasons that led Revlon to entrust her with its next launches, scheduled for 2024.


A community celebrity… but not only

The uniqueness of this choice lies in Nailea Devora’s roots.


Indeed, it’s an inclusive choice, aligned with the brand’s identity of “amplifying voices, […] challenging conventions and breaking barriers, and to do so [partnering] with change-makers and budding talents who aren’t afraid to take risks”, as Revlon brand VP Maribelle Orengo declares.


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Featured photo: © Revlon

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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