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Porsche enters the luxury hotel business

Porsche enters the luxury hotel business

The German car manufacturer Porsche has announced a partnership with Deutsche Hospitality, a German hotel company, with the aim of opening Porsche Design hotels in the near future.

 

In the not too distant future, it will be possible to spend a night in a hotel in the colours of the German car manufacturer Porsche. The partnership with Deutsche Hospitality will see the opening of a number of Steigenberger Porsche Design hotels in many cities around the world. Steigenberger Hotels & Resorts is already operated by Deutsche Hospitality.

 

Steigenberger Hotels & Resort and Porsche Design share common values,” said Jan Becker, managing director of Porsche Design Group. “We demand the highest quality standards and exclusive design. We strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

 

It is reported that the hotels created with Porsche Design will each have at least 150 rooms, with restaurants, bars, and extensive health and beauty facilities.

 

Our two companies bring together the best of both worlds,” added Marcus Bernhardt, managing director of Deutsche Hospitality. “Porsche Design brings a unique design philosophy to the partnership. And there is hardly a company in the hotel industry other than Steigenberger that has brought so much quality, service and passion over the past 90 years. With these strengths, we are creating an exciting new product that will inspire people to rediscover the hotel industry.”

 

Deutsche Hospitality is aiming for “significant global growth by 2027” and believes that its partnership with Porsche Design will be an important step in “meeting the growing demands for individuality, exclusivity, design and an inimitable hotel experience“.

See Also

 

Read also > THOMAS LAUDENBACH TAKES OVER AS HEAD OF PORSCHE MOTORSPORT

 

Featured photo : © Wikimedia Commons

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