POP-UP 1.618 : An ephemeral showroom in the heart of Paris
From December 10 to 13, various brands from the 1,618 community will exhibit their creations in the group’s new showroom, located in the Marais at 14 rue de la Corderie. It is thus in the 3rd district of Paris that it will be possible to admire the articles of the ephemeral store or Pop-Up 1.618.
Although it is part of a sustainable approach, the Pop-Up 1.618 will only appear occasionally, as its name indicates: Thursday, December 10 from 5 to 9 pm, Friday 11 and Saturday, December 12 from 11 am to 8 pm, and Sunday, December 13 from 11 am to 6 pm.
The original proposal of Pop-Up 1.618 is not only the short duration of the event, but also the initiatives, committed to the environment, that will be proposed.
Because the word showroom does not necessarily rhyme with glamour and glitter, authentic and responsible approaches, kept away from the superfluous, will be presented from December 10 to 13. Indeed, the brands of the 1.618 group represent a new art-de-vivre, mixing aesthetics with commitment.
Thus, the modern and ethical jewelry of the Jewellery Ethical Minded (JEM) brand will be presented in the new showroom, as well as the recycled jewelry Héloïse & Abélard, romantic and vintage-inspired. In the same vein, responsible and innovative objects from the Awake collective, a young brand of committed designers, will be on display.
In addition to these products inserted in a circular economy, the 1.618 showroom will also be the place to exhibit the creations of Valentine Gauthier, a great adept of arts and crafts products. The latter will also be on display, as evidenced by the responsible and transparent shoes offered by the Italian brand Nomasei. Similarly, Oppidum will present its handcrafted cosmetic care products dedicated to the well-being of the skin. These products are 100% natural, certified organic and PeTA. The same goes for the luxury house Olistic the Label whose women’s clothing is made of 100% natural and organic fibers.
The link between Man and the Earth is also at the heart of the initiatives of the Champagne Augustin brand, characterized by its biodynamically grown vines. These initiatives echo the company’s conviction to “Choose positive actions that promote harmony”.
Ultimately, this mantra resonates with all the brands whose collections will be presented in Showroom 1.618 from December 10 to 13. Find all the additional information on the pages dedicated to the event:
https://www.instagram.com/1.618paris/
https://www.facebook.com/1.618SustainableLuxury/
https://www.youtube.com/user/1618Paris?feature=watch
https://www.pinterest.fr/1618paris/_created/
https://www.linkedin.com/company/1-618-sustainable-luxury/
Read also > LUXURY, ALLY OR ENEMY OF A MORE RESPONSIBLE SOCIETY?
Featured Photo : © JEM
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