Paris packaging week: a 2023 edition under the sign of innovation

Paris Packaging Week is the world’s leading innovation event for fragrance, cosmetics and personal care packaging. With more than 450 exhibitors and around 10,000 visitors expected, it will take place this year from January 23 to 26, 2023 at Paris expo Porte de Versailles.

Created in 2001, Paris Packaging Week (PCD) was initiated to meet the expectations of the beauty market in terms of packaging, the key element of the final product. This is the key element of the final product, which is constantly and rapidly evolving and requires exchange and new encounters.

For some customers, packaging is indeed a decisive element when buying a perfume or a beauty product. PCD has thus become a reference event for buyers, decision-makers and influencers. It includes a large number of conferences, animations and provides the necessary tools for professionals to revitalize their packaging, increase their visibility and, consequently, their sales.

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Featured photo : ©PCD

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