The latest Launchmetrics report is unequivocal. With an increase of 30% by 2023, the media audience for Paris women’s fashion shows will far outstrip those of its rivals.
Paris has always laid claim to the title of Fashion Capital. This year, it can add new figures to what it feels like.
In its post-Fashion Week study, Launchmetrics, the specialist in data analysis in the Luxury-Fashion-Beauty sectors, has delivered some telling data. And one that demonstrates the growing aura of the French capital.
According to Launchmetrics’ Media Impact Value (MIV), which calculates the media impact value of events such as Fashion Weeks, Paris‘ media impact has risen by 30% to $499 million in 2023 (from $384.4 million in September 2022).
The Spring-Summer 2024 fashion shows, which took place from September 25 to October 3, saw an impressive explosion on online channels. 160,000 looks were downloaded, 64% more than for the 2022 edition. Paris far outstripped Milan (approx. 100,000 looks downloaded), New York (approx. 80,000) and London (approx. 40,000).
The biggest names in fashion and luxury
In an online conference, Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode (FHCM), explained this “predominance of Paris” “by the presence on the official calendar of the biggest players in fashion and luxury, as well as by the strong internationalization of brands.” and the advent of Parisian Week as “a true cultural event. ”
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