7 June 2024 Launchmetrics: the impact of Gen Z on brand strategies In a new report, the brand performance agency Launchmetrics analyzes the popularity of brands among Generation Z as
17 January 2024 France’s Lectra absorbs American Launchmetrics The French world leader in flexible materials cutting acquires a majority stake in the American start-up Launchmetrics, specialized
26 October 2023 Paris Fashion Week surpasses its rivals in terms of audience The latest Launchmetrics report is unequivocal. With an increase of 30% by 2023, the media audience for Paris
19 October 2023 Launchmetrics: Dior still queen of Instagram in the luxury, fashion and beauty segments Launchmetrics has just published its latest study: Dior still shines brightly on Instagram. In the age of Tiktok,