Coinciding with the start of Men’s Fashion Week, Louis Vuitton presented a fall-winter 2026 collection that was unostentatious, openly quiet luxury, and resolutely lifestyle-oriented. This was an attempt by the luxury house to respond to monogram fatigue.
Could what was once Louis Vuitton’s strength in Asia, and particularly in China, have become its Achilles heel in Western markets?
Indeed, the Monogram motif, which celebrates its 130th anniversary this year and has been the hallmark of the House and the LVMH group for the past three decades, was less prominent than usual at the Fall/Winter 2026 Men’s show that kicked off Paris Fashion Week on Tuesday, January 20.
More neutral and casual, the collection was nevertheless more experimental. And while Pharell Williams’ stylistic proposal may have been disappointing, the interest of the event lay elsewhere.
A shift towards quiet luxury and lifestyle
The new offering from the American designer, who has been at the helm of Louis Vuitton Men’s for three years, attracted attention for another reason: the streetwear and omnipresence of the Monogram that characterized Pharell Williams’ previous creative offerings are almost a thing of the past.
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Featured photo: © Louis Vuitton
