For Paris Fashion Week, which runs from September 28th to October 6th, Instagram and Vanity Fair are joining forces to highlight the designers who make fashion lines move.
Throughout Fashion Week, Vanity Fair will reveal on its Instagram @vanityfairfrance account the backstage of the catwalks and will give the floor to inspiring designers who make the fashion of today and tomorrow, the “Nouvelles Vagues”.
Instagram accompanies and supports its talent pool
In recent years, fashion has been changing and evolving. A transformation that has accelerated with the health crisis that has been raging around the world for nearly 6 months.
More inclusive, more diverse and more digital, it has begun its transformation thanks to talented and astute designers, many of whom share their universe with their community on Instagram.
Through the different formats available on the platform (Reels, Story, IGTV, Feed), designers are sharing ever more creative and engaging content and are renewing the way they communicate and distribute their collections, sharing backstage, inspirations and news with the many fashion lovers on the platform.
Instagram wishes to reaffirm its support to these innovative designers and to continue its commitment to help small and medium sized fashion companies to shine on the platform.
Showing the richness and diversity of fashion
Starting this Monday, and for a period of nine days, 85 brands will present their new women’s collections during Paris Fashion Week.
But this season, only 19 brands will actually organize a fashion show, such as Chanel or Christian Dior and Louis Vuitton (LVMH Group), before a sparse public that is sparsely represented in the front row by the rules of social distancing. The other brands preferred presentations in smaller groups, or even on video.
With “Nouvelles Vagues”, Instagram and Vanity Fair are celebrating emerging designers during Fashion Week and aspire to make them even more visible at this unmissable event in the fashion world.
Thanks to this unprecedented digital fashion week, Instagram community members will be able to get inspired and discover new brands and trends through the expert eyes of Vanity Fair.
On the daily program: a capsule on IGTV in which Vanity Fair goes to meet a rising designer, a summary in Story of the Day and nuggets spotted on the catwalks and a presentation of a brand’s flagship pieces on Reels.
To close this exceptional week, Vanity Fair will celebrate Instagram’s 10th anniversary with the designers and great fashion figures who will imagine the next 10 years of fashion on Instagram.
Exclusive content that community members will be able to discover on the Instagram @vanityfairfrance account.
Featured photo: Fashion Week © Victor VIRGILE, Getty Images
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…