Alexis Mabille IA LuxusPlus Scaled

Paris Fashion Week: Alexis Mabille brings artificial intelligence and haute couture fashion shows together

Haute couture designer Alexis Mabille chose to incorporate artificial intelligence into the design of his latest fashion show. For this permanent member of the Chambre Syndicale de la Couture Parisienne, it is a tool for ultra-personalization, but one that cannot do without artisanal expertise.

 

With Haute Couture Week in full swing, designers and major fashion houses are working hard to offer a show that combines creativity and innovation, sometimes even technology.

 

This is the case for Alexis Mabille, a guest member of Haute Couture since 2007 and a permanent member since December 2012, who on January 28 offered the fashion world a world exclusive: a 100% virtual collection modeled by artificial intelligence and unveiled in an immersive film.

 

The result of six months of work, some of the designs required up to 350 operations.

 

30 totally exclusive looks

 

At the Théâtre du Lido, a former iconic Parisian cabaret located on the Champs-Elysées and requisitioned for the occasion, tailored tuxedos, capes, and long dresses were presented one after another. A grand style wardrobe, sometimes even urban, featuring bright rainbow tones ranging from red to blue, green, blue, and pastel. Two fuchsia pink hooded jogging outfits stood out.

 

First silhouette, inspired by a true friend of the designer, from Alexis Mabille's Spring/Summer 2026 Haute Couture show.
First silhouette from Alexis Mabille’s Spring/Summer 2026 Haute Couture show, featuring the likeness of his friend Diana Gartner © Alexis Mabille, 2026

To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.

 

Read also > AI in luxury: opportunity or misstep?

 

Featured photo: © Alexis Mabille

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 13 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

Don't Miss

Launch Offer

Subscribe from €1 for the first month

Luxus Plus Newsletter