Things are moving in the optical industry. France, and particularly the Jura region, is benefiting from a renewed interest in eyewear. The Kering Eyewear group is finalizing the acquisition of a new American player, the eyewear manufacturer Maui Jim.
The French optical sector seems to be regaining its appeal and is investing to meet demand. It is in the heart of the Jura that the magic is happening. In the Thierry frame factory, 500,000 frames are delivered each year. And if the name of the subcontractor is not known to the general public, it is a reference in the sector. It is the largest eyewear production plant still active in France. In all, nearly 3 million frames are produced each year by French manufacturers.
For the past ten years, the family business has been investing about 1 million euros per year, or 10% of its annual turnover, in the modernization of its production site in Morbier. But this modernization does not prevent the traditional know-how that remains present, especially in the basement, in the polishing workshop. “We have stayed with the traditional method, which is more precise. You need real know-how to control the polishing workshops: it changes according to the seasons, the temperature, the hygrometry”, explains Joël Thierry, the boss, who is also the president of the Jura Eyewear Manufacturers’ Professional Union.
Back in grace
Featured photo : © Maui Jim
What's Your Reaction?
Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.