Now Reading
Metaverse : DFS Group unveils its first virtual world dedicated to beauty

Metaverse : DFS Group unveils its first virtual world dedicated to beauty

View Gallery

DFS Group, the Hong Kong-based global leader in selling luxury goods to international travellers, has unveiled its first-ever virtual world called DFS World in conjunction with the launch of its largest annual beauty campaign.

 

Called ‘Open Up Your Horizons’, the campaign invites customers from around the world to learn about new beauty trends and discover the travel retailer’s wide selection of beauty products, including skincare and fragrances.

 

This is made possible through a combination of in-store activities and a fully interactive, digital luxury ‘playground’ in the metaverse.

 

 

[…]

This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © DFS Group

What's Your Reaction?
Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0
Scroll To Top