Magnum and Iris Van Herpen join forces to create the world’s first vegan Haute Couture dress

Famous ice cream brand Magnum has teamed up with Dutch fashion designer Iris Van Herpen to design a high fashion vegan dress, worn by supermodel Cindy Bruna.


Unveiled last week at Paris Fashion Week Haute Couture, the vegan Magnum dress designed by Iris Van Herpen was a sensation. Presented at the Elysée Montmartre on July 4, the Magnum Vegan dress was revealed to the world as she walked the runway on top Cindy Bruna. This dress was thought as a celebration of the vegan range of Magnum ice cream, a collection without any dairy products.



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Une publication partagée par Magnum Ice Cream (@magnum)


The first of its kind for the brand, the Magnum Vegan Haute Couture dress was conceived and created using an intricate three-dimensional design, incorporating sustainable materials. Using 3D printing technology, the dress is also the first Haute Couture dress made from cocoa bean shells, previously processed to create a fully organic biopolymer material. It features intricate detailing, including brassy plant body embellishments draped and intertwined with recycled and pleated organza, while other 3D elements were printed using SLS (selective laser sintering) technology.


I am honored to have been approached by Magnum ice cream as a partner to bring the Magnum Vegan Dress to life. As a stylist, I have always sought to push the boundaries of design and this collaboration allowed us to take it a step further by combining the ingredients of an iconic Magnum Vegan ice cream to create a high fashion model. The opportunity to work with the brand on such an innovation in sustainable fashion was a very special experience,” says designer Iris Van Herpen.



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Une publication partagée par Magnum Ice Cream (@magnum)


The Magnum Vegan dress was part of Iris van Herpen’s 15th anniversary collection entitled “Meta Morphism“. The collection explores society’s embrace and acceptance of a new digital world with the arrival of, among other things, the Metaverse and how it is becoming an increasingly prominent part of everyday life. Inspired by Ovid‘s canonical poem “Metamorphoses“, the designer breaks down the boundaries between reality and the digital in a futuristic and avant-garde collection.





Featured photo : © Iris Van Herpen


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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