Magnum and Iris Van Herpen join forces to create the world’s first vegan Haute Couture dress

Famous ice cream brand Magnum has teamed up with Dutch fashion designer Iris Van Herpen to design a high fashion vegan dress, worn by supermodel Cindy Bruna.

Unveiled last week at Paris Fashion Week Haute Couture, the vegan Magnum dress designed by Iris Van Herpen was a sensation. Presented at the Elysée Montmartre on July 4, the Magnum Vegan dress was revealed to the world as she walked the runway on top Cindy Bruna. This dress was thought as a celebration of the vegan range of Magnum ice cream, a collection without any dairy products.

Voir cette publication sur Instagram

Une publication partagée par Magnum Ice Cream (@magnum)

The first of its kind for the brand, the Magnum Vegan Haute Couture dress was conceived and created using an intricate three-dimensional design, incorporating sustainable materials. Using 3D printing technology, the dress is also the first Haute Couture dress made from cocoa bean shells, previously processed to create a fully organic biopolymer material. It features intricate detailing, including brassy plant body embellishments draped and intertwined with recycled and pleated organza, while other 3D elements were printed using SLS (selective laser sintering) technology.

“I am honored to have been approached by Magnum ice cream as a partner to bring the Magnum Vegan Dress to life. As a stylist, I have always sought to push the boundaries of design and this collaboration allowed us to take it a step further by combining the ingredients of an iconic Magnum Vegan ice cream to create a high fashion model. The opportunity to work with the brand on such an innovation in sustainable fashion was a very special experience,” says designer Iris Van Herpen.

Voir cette publication sur Instagram

Une publication partagée par Magnum Ice Cream (@magnum)
See Also

AGENDA
Belmond Cruises takes you to discover the Champagne region

The Magnum Vegan dress was part of Iris van Herpen’s 15th anniversary collection entitled “Meta Morphism“. The collection explores society’s embrace and acceptance of a new digital world with the arrival of, among other things, the Metaverse and how it is becoming an increasingly prominent part of everyday life. Inspired by Ovid‘s canonical poem “Metamorphoses“, the designer breaks down the boundaries between reality and the digital in a futuristic and avant-garde collection.

Featured photo : © Iris Van Herpen

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.