Driven by the Lyst ranking’s new methodology, which places greater emphasis on consistency and coherence, Chanel and Dior have made a remarkable comeback in the ranking of the 20 hottest brands, jumping straight to first and third place!
Fashion and luxury can’t afford to rest on their laurels—and neither can the Lyst ranking.
The ranking serves as a true barometer of trends by identifying, every quarter since 2017, the 20 most popular luxury houses and the ten most-searched products.
New methodology
To achieve this, Lyst analyzes customer purchasing habits on its fashion platform (which boasts 160 million shoppers annually) as well as online searches on Lyst and Google, social media engagement, and global media coverage.
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Read more > Lyst Index: Fashion’s safe bets took center stage in late 2025
Featured photo: Chanel Spring 2026 campaign with Margot Robbie © Chanel
