In Italy, where it has six six Maisons (Acqua di Parma, Bulgari, Cova, Fendi, Loro Piana and Pucci) and 35 production sites, the world’s number one luxury goods group is reaching out to the general public to attract its future craftsmen. At the SHOW ME event in Florence, the group highlighted Italian know-how and its training programs in the country.
Lvmh once again extolled the virtues of Italian craftsmanship.
At the SHOW ME event, organized by the luxury giant for the third time in Florence on November 30, over 500 guests discovered the diversity of Italian craftsmanship. The program included workshops and exhibitions by artisans from Group companies (Acqua di Parma, Belmond, Bulgari, Fendi, Loro Piana, Pucci, Thélios) and external companies, as well as a showcase for students in the sector.
This is an opportunity to highlight “the commitments of Lvmh and its Houses, partner schools and associations to safeguard know-how and ensure the intergenerational transmission of technical expertise”.
This proactive approach is vital. Even if their growth rate has returned to a more reasonable level than after the euphoric post-covid period, the major luxury brands continue to prove highly resilient. And recruiting…
Institut des Métiers d’Excellence (IME) in France and Italy
But you have to be able to. Young people are not attracted to manual trades. The world’s number one luxury brand has been tackling the problem for some time, opening the Institut des Métiers d’Excellence (IME) in France in 2014 and a transalpine subsidiary in 2014, to attract and train young people in craftsmanship.
Create your free account I create my account Don’t miss out on the latest luxury business news.
Create your free account
I create my account
Don’t miss out on the latest luxury business news.
Featured Photo: © DR/LVMH