The Number One in Luxury Goods has acquired a stake in Domaines de Fontenille, further diversifying its hospitality portfolio. Anaïs Ventures, a fund owned by the Swiss Firmenich family, has also taken a minority stake in this company with a promising mission, focusing on exceptional destinations combining heritage, experience and eco-responsibility.
LVMH continues to invest in ultra-high-end experiential products, particularly in hospitality.
Les Domaines de Fontenille, a small, fast-growing upmarket French group that describes itself as a “pioneer in experiential hospitality since 2016”, has just announced that the world’s number-one luxury goods group and Anaïs Ventures, the Geneva-based investment company of the Firmenich family, have acquired a minority stake in the company.
According to Bloomberg, LVMH has acquired around 20% of the capital, for an undisclosed amount, thus becoming the main shareholder in the chain, which owns both hotels and restaurants.
A profile that appeals to investors
The historic shareholders retain the rest of the capital, starting with the group’s two founders, Guillaume Foucher and Frédéric Biousse, who was also behind the founding of fashion group SMCP and investment fund Experienced Capital, dedicated to premium brands.
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Featured Photo: © Domaine de Primard/Domaines de Fontenille
