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LVMH goes “upcycling” by unveiling a new marketplace

LVMH goes “upcycling” by unveiling a new marketplace

After unveiling the ‘LV Trainer Upcycling’ – a trainer made from recycled materials from old pairs – in January, the world’s number one luxury brand is now getting into the clothing recycling business with a new marketplace for unused fabrics and leathers. A move that could have a significant impact on the luxury industry.

 

Harper’s Bazaar magazine has announced the launch of LVMH’s new online marketplace dedicated to the sale of unused fabrics and leather.

 

This initiative should go a long way towards making the sector more circular and sustainable. Upcycling is increasingly being embraced, particularly in the luxury fashion sector. Recollection, a project recently launched by The RealReal, features designer collections created from old fabrics.

 

This is an opportunity for designers to use discarded fabrics, known as ‘deadstock‘, as a cheap alternative to raw materials. This is an opportunity for designers to use discarded fabrics, known as “deadstock”, as a cheap alternative to high quality materials for their collections.

 

It should be noted that France is also considering a ban on brands burning or throwing away their unsold clothes – forcing more brands to consider recycling and selling dead stock as an option.

 

According to online marketplace Queen of Raw, unused fabrics cost the industry $120 billion a year.

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“For so long, this waste and unused inventory has been going on and no one is paying attention,” Stephanie Benedetto, co-founder of Queen of Raw, told Business of Fashion. “It doesn’t make sense for people and the planet, but it sure doesn’t make sense for profit.

Read also > THE REALREAL LAUNCHES NEW CLOTHING RECYCLING PROGRAMME

 

Featured Photo : © LVMH

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