At a time when brands are becoming aware that they have a role to play in sustainable development and on a social level, B-Corp certification is becoming the sure value of a respectful company. Here are some explanations.
The B Corp (Benefit Corporation) label was born in 2006 in Philadelphia, USA. Three entrepreneurial friends, Bart Houlahan, Jay Coen Gilbert and Andrew Kassoy, had a common goal: to certify private companies that integrate social, societal and environmental objectives into their mission, business model, workforce, products or services. Since then, the B Corp movement has been promoting strong values for change around the world to make companies “a force for good” and to distinguish those that reconcile profit with the collective interest.
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