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Luxus Plus Magazine continues its series on the great collaborations in the history of fashion and luxury. Today, the focus is on the fashion darling and idol of the millennia, Virgil Abloh…
No need to be an expert in the luxury or fashion sector to have heard of the multidisciplinary designer Virgil Abloh, creator of the Off White brand in 2013 and Artistic Director of the men’s collections at Louis Vuitton since 2018. Collaborations with this atypically profiled DJ, trained architect and former Kanye West consultant, have multiplied in recent years: brands from every sector are clamoring for him. Deciphering an incredible societal phenomenon with considerable marketing and financial stakes.
First of all, why does it work? This king of luxury streetwear is a fan of social networks: with 5.5 million subscribers on Instagram and 10.7 million for his Off-White label, it’s no surprise that in just a few years he has established himself as one of the coolest designers among a public of hyper-connected millennials. It is therefore logical that brands looking for an audience on this much sought-after target would want to associate their image with his.
A collaboration with Virgil Abloh is the guarantee of a media buzz with substantial repercussions on an international scale. Each new project co-branded with Virgil Abloh generates a flood of press articles and creates an incredible buzz among the creator’s community of aficionados. Ideal for a brand that wants to rejuvenate its image and attract to itself, not to say recover, the fans of one of the most bankable designers of our time.
Featured photo : Virgil Abloh[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Retrouvez l’intégralité de cet article sur magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”LIRE PLUS !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fles-grandes-collaborations-de-lhistoire-de-la-mode-et-du-luxe-episode-3-virgil-abloh-la-superstar-des-co-brandings%2F|”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Photo à la Une : Virgil Abloh[/vc_column_text][/vc_column][/vc_row]
