The latest “European Luxury Retail” 2026 report, published by real estate specialist Cushman & Wakefield, demonstrates the strong resilience of brick-and-mortar retail in the European luxury market. Paris, for its part, has regained its position as Europe’s leading city in the sector in terms of leasing activity, with 22 new store openings.
Physical stores are far from having had their final say in the European luxury market, particularly in Paris.
This is one of the key findings of the latest “European Luxury Retail” 2026 report, published by Cushman & Wakefield.
The real estate specialist thus provides an overview of new luxury store openings in 2025 across 20 premium shopping streets, in 16 cities and 12 European countries. With a focus on the French capital. According to Cushman & Wakefield, Paris remains “one of the most important markets for developing a strong and sustainable physical presence in the luxury sector.”
Physical presence: an increasingly strategic priority
In an increasingly competitive luxury market, “having a physical presence is an increasingly strategic priority,” emphasizes Sally Bruer, Head of Retail Research for the EMEA region at Cushman & Wakefield.
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Read more > Cushman & Wakefield Report: The Race for Prestigious Locations Continues in Europe
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