Luxury real estate: In Miami, the boom in brand residences

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]

What do prestige brands such as Bentley and Aston Martin, fashion giants such as Fendi and Armani, and design benchmarks such as Baccarat of France for crystal and B&B Italia of Italy for furniture, have in common? Far from their respective core businesses, they are building residential buildings in Miami… bearing their names.

 

Miami’s real estate market is booming, thanks to growing demand for luxury homes. While Florida was already the largest market in the USA for foreign buyers, the recent influx of US citizens to Miami’s sunny shores has led to a dramatic rise in prices, reaching record levels.

 

This transformation has been aided by a mix of advantageous tax conditions and the rise of work-at-home, making this vacation destination a new East Coast financial center where companies such as Goldman Sachs and Bloomberg Capital are setting up shop.

 

This prosperity has also spawned the emergence of prestigious residential towers proposed by major luxury brands. These buildings promise to offer the finest homes and amenities in one of the world’s most dynamic real estate markets.

 

“Miami, like Dubai, is a global city that loves flashy,” explains Chris Graham, founder of Graham Associates, a London-based luxury real estate branding consultancy. “It’s also the epicenter of hotel residences, which have done very well, so it’s an attractive setting for other luxury brands looking to expand into the living space.”

 

New construction

 

According to the latest analysis by corporate real estate specialist Knight Frank, the number of branded residences worldwide is set to increase by almost two-thirds thanks to the current pipeline. Knight Frank currently lists 186 branded residential projects in operation, with a further 138 in the pipeline, most of which are scheduled for completion by the end of 2026.

 

These projects represent a total of 15,774 homes, and adding the projects in the current pipeline, the overall number of branded residences rises impressively to 25,915.

 

Most of these branded residences are in North America, with 39.4% of projects, mainly concentrated in the USA. Asia-Pacific accounts for almost a fifth of projects, followed by Europe with 12.7%, according to Knight Frank’s Global Branded Residences report.

 

Bentley Residences

 

Dezer Development is the developer behind the Bentley Residences project at Sunny Isles, scheduled for completion in 2026. Sales of these residences have just been launched, and although the full list of amenities has yet to be revealed, Dezer assures us that the homes will be spacious and will accommodate three to four cars, most likely Bentleys. Prices for the residences start from $4.2 million.

 

 

Aston Martin Residences

 

G&G Business Developments is behind the Aston Martin Residences, comprising 47 ocean-view units, accompanied, of course, by a limited-edition Aston Martin.

 

 

For the triplex penthouse, priced at $59 million, the future owner will receive a Vulcan model worth $3.2 million. The building, located on Biscayne Bay, will open next year and feature a total of 391 apartments, with prices ranging from $1.5 million to $59 million.

 

The Major building

 

For its part, Major Food Group, the restaurant company behind such ultra-trendy venues as Carbone, Dirty French and ZZ’s Clam Bar, is behind the project named “Major”, which will become Miami’s tallest building to date. Developed by JDS and located in the heart of Brickell, the building will feature several dining spaces, all designed by renowned decorator Ken Fulk.

 

 

Scheduled to open in 2025 in Brickell, this large-scale project will comprise 397 homes, with prices starting at $1.1 million.

 

Baccarat Residences Brickell

 

French crystal manufacturer Baccarat has been dazzling customers with exquisite chandeliers and tableware since 1764. Recently, the company has branched out into luxury hotels and branded residential space.

 

 

In Brickell, the Baccarat Residence project consists of three signature towers that promise to be as breathtaking as Baccarat’s crystal creations. These remarkable towers, with heights of 40, 75 and 85 storeys respectively, will house a mix of hotels, offices and retail. The complex will include 360 residences ranging from one to four bedrooms, located in the heart of one of Miami’s most exclusive neighborhoods.

 

In addition to the luxury residences, the Baccarat complex will offer amenities that live up to its prestigious name. A heated swimming pool, club room and fitness center will provide relaxing spaces to escape Miami’s hectic pace. Residents will be able to take advantage of a gourmet market and waterfront restaurant to enjoy their meals indoors or out. The project’s impressive architecture is by Arquitectonica, while the elegant interiors were designed by Meyer Davis.

 

Waldorf Astoria residences

 

Another major player in the field of luxury hotels and brand residences is Waldorf Astoria. Known for its prestigious hotels, the brand has also launched permanent residences in New York, Atlanta and now Miami.

 

 

Waldorf Astoria residences, located in downtown Miami, are set to maintain this excellence while completely redefining the downtown Miami skyline.

 

One Island Drive

 

Another highly anticipated project in Miami is One Island Drive, developed by Swire Properties. This ambitious project on Brickell Key will include The Residences at Mandarin Oriental Miami, which will offer the prestigious Mandarin Oriental brand in a luxurious setting. The project involves the demolition of the existing Mandarin Oriental hotel, located at 500 Brickell Key Avenue, to make way for an impressive two-tower complex that will transform the skyline.

 

 

The centerpiece of One Island Drive will be an impressive tower over 800 feet high, offering 220 opulent condominium units with spectacular views of the surrounding area. This residential tower will be complemented by a 400-foot-high hotel tower, offering 151 rooms, 61 condominiums and 28 hotel residences. Together, these two towers will create a harmonious combination of refined elegance and modern sophistication.

 

Located on Brickell Key’s last undeveloped waterfront parcel, One Island Drive will span over 5 acres, providing Swire Properties with a spacious canvas to create a truly iconic destination. With its strategic location and visionary design, this ambitious project aims to redefine luxury living in Miami and set new standards of excellence in the real estate market.

 

 

Read also >Dolce & Gabbana enters the real estate business

Featured photo : ©Waldorf Astoria Residences[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

What do prestige brands such as Bentley and Aston Martin, fashion giants such as Fendi and Armani, and design benchmarks such as Baccarat of France for crystal and B&B Italia of Italy for furniture, have in common? Far from their respective core businesses, they are building residential buildings in Miami… bearing their names.

 

Miami’s real estate market is booming, thanks to growing demand for luxury homes. While Florida was already the largest market in the USA for foreign buyers, the recent influx of US citizens to Miami’s sunny shores has led to a dramatic rise in prices, reaching record levels.

 

This transformation has been aided by a mix of advantageous tax conditions and the rise of work-at-home, making this vacation destination a new East Coast financial center where companies such as Goldman Sachs and Bloomberg Capital are setting up shop.

 

This prosperity has also spawned the emergence of prestigious residential towers proposed by major luxury brands. These buildings promise to offer the finest homes and amenities in one of the world’s most dynamic real estate markets.

 

“Miami, like Dubai, is a global city that loves flashy,” explains Chris Graham, founder of Graham Associates, a London-based luxury real estate branding consultancy. “It’s also the epicenter of hotel residences, which have done very well, so it’s an attractive setting for other luxury brands looking to expand into the living space.”

 

New construction

 

According to the latest analysis by corporate real estate specialist Knight Frank, the number of branded residences worldwide is set to increase by almost two-thirds thanks to the current pipeline. Knight Frank currently lists 186 branded residential projects in operation, with a further 138 in the pipeline, most of which are scheduled for completion by the end of 2026.

 

These projects represent a total of 15,774 homes, and adding the projects in the current pipeline, the overall number of branded residences rises impressively to 25,915.

 

Most of these branded residences are in North America, with 39.4% of projects, mainly concentrated in the USA. Asia-Pacific accounts for almost a fifth of projects, followed by Europe with 12.7%, according to Knight Frank’s Global Branded Residences report.

 

Bentley Residences

 

Dezer Development is the developer behind the Bentley Residences project at Sunny Isles, scheduled for completion in 2026. Sales of these residences have just been launched, and although the full list of amenities has yet to be revealed, Dezer assures us that the homes will be spacious and will accommodate three to four cars, most likely Bentleys. Prices for the residences start from $4.2 million.

 

 

Aston Martin Residences

 

[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

[/vc_cta][vc_column_text]Featured photo : © Birkenstock[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]

What do prestige brands such as Bentley and Aston Martin, fashion giants such as Fendi and Armani, and design benchmarks such as Baccarat of France for crystal and B&B Italia of Italy for furniture, have in common? Far from their respective core businesses, they are building residential buildings in Miami… bearing their names.

 

Miami’s real estate market is booming, thanks to growing demand for luxury homes. While Florida was already the largest market in the USA for foreign buyers, the recent influx of US citizens to Miami’s sunny shores has led to a dramatic rise in prices, reaching record levels.

 

This transformation has been aided by a mix of advantageous tax conditions and the rise of work-at-home, making this vacation destination a new East Coast financial center where companies such as Goldman Sachs and Bloomberg Capital are setting up shop.

 

This prosperity has also spawned the emergence of prestigious residential towers proposed by major luxury brands. These buildings promise to offer the finest homes and amenities in one of the world’s most dynamic real estate markets.

 

“Miami, like Dubai, is a global city that loves flashy,” explains Chris Graham, founder of Graham Associates, a London-based luxury real estate branding consultancy. “It’s also the epicenter of hotel residences, which have done very well, so it’s an attractive setting for other luxury brands looking to expand into the living space.”

 

New construction

 

According to the latest analysis by corporate real estate specialist Knight Frank, the number of branded residences worldwide is set to increase by almost two-thirds thanks to the current pipeline. Knight Frank currently lists 186 branded residential projects in operation, with a further 138 in the pipeline, most of which are scheduled for completion by the end of 2026.

 

These projects represent a total of 15,774 homes, and adding the projects in the current pipeline, the overall number of branded residences rises impressively to 25,915.

 

Most of these branded residences are in North America, with 39.4% of projects, mainly concentrated in the USA. Asia-Pacific accounts for almost a fifth of projects, followed by Europe with 12.7%, according to Knight Frank’s Global Branded Residences report.

 

Bentley Residences

 

Dezer Development is the developer behind the Bentley Residences project at Sunny Isles, scheduled for completion in 2026. Sales of these residences have just been launched, and although the full list of amenities has yet to be revealed, Dezer assures us that the homes will be spacious and will accommodate three to four cars, most likely Bentleys. Prices for the residences start from $4.2 million.

 

 

Aston Martin Residences

 

[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

[/vc_cta][vc_column_text]Featured photo : © Birkenstock[/vc_column_text][/vc_column][/vc_row]

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Luxus+ recommends

Luxus Magazine Automne/Hiver 2024

Luxus Magazine N°9

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter