Luxury jewellery: Precious stones, a new focus for investors

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While most sectors are suffering from the pandemic, some industries seem to be benefiting from the economic crisis. This is the case, for example, of precious stones, which represent an important source of investment.

 

After a disappointing 2019, the major mining groups saw their sales fall in 2020. Health restrictions and falling demand led to a collapse in sales of precious stones. Measures had to be taken such as reducing production, prices, etc…

 

However, it should be noted that the high jewellery industry is beginning to benefit positively from the economic crisis in an unexpected way. Jewellery with precious stones has become the focus of interest for investors, who are increasing their investments in this safe investment.

 

Precious stone jewellery as a source of future income

 

Indeed, due to the exhaustion of the mines, rubies, sapphires, emeralds or diamonds are becoming increasingly rare. As a result, their value is only increasing, making them an excellent investment. And it is during this period of economic instability that collectors and investors are thinking of securing their assets.

 

“I think fine jewellery has always been a very good investment, mainly because of the increasing value of precious stones,” says Caroline Scheufele, co-president of Chopard. 

 

“Although we have been noticing this attraction for more than forty years, I think that with the current economic situation this trend will grow even more,” confirms the famous jeweller Albert Boghossian. 

 

Solutions to keep the stones up to date

 

Even if the stones and jewellery that wear them inevitably increase in value over time, they can lose value in the face of trends and fashions that may no longer be current. At the moment, stones in pastel colours or soft tones have been very fashionable for the last 6 years.

 

But this is a minor problem for investors or collectors since on the one hand, the most important thing is not the jewellery but the stone itself, and on the other hand, they may have the possibility to transform the jewellery. The latter can be resized to suit the style of the moment.

 

The first benefit of this reinvention of jewellery is the demand of today’s customer. Indeed, luxury consumers are always looking for rarity. With this concept, they leave with a unique piece of jewellery, whose design they have chosen and which they can continue to wear. This is an indispensable service as the majority of jewellery of this value also has a very important sentimental value.

 

The second advantage of this transformation responds to the current problems of our society and of the luxury sector itself since it consists of the “over-cycling” of an old piece of jewellery. This involves recovering materials and transforming them into something of the same or even higher quality.

 

Precious stones remain a sure value, whatever the jewellery that wears them, for a collector or an investor. It should be noted that this phenomenon also affects the luxury watchmaking sector, as watches can represent a very interesting investment.

 

Read also > THE JEWELLERY MARKET METAMORPHOSES IN 2021

 

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While most sectors are suffering from the pandemic, some industries seem to be benefiting from the economic crisis. This is the case, for example, of precious stones, which represent an important source of investment.

 

After a disappointing 2019, the major mining groups saw their sales fall in 2020. Health restrictions and falling demand led to a collapse in sales of precious stones. Measures had to be taken such as reducing production, prices, etc…

 

However, it should be noted that high jewellery is beginning to benefit positively from the economic crisis in a way that was unexpected in view of the economic crisis. Precious stone jewellery has become the focus of interest of the biggest investors. 

 

Precious stone jewellery as a source of future income

 

Indeed, due to the exhaustion of the mines, rubies, sapphires, emeralds or diamonds are becoming increasingly rare. As a result, their value is only increasing, making them an excellent investment. And it is during this period of economic instability that collectors and investors are thinking of securing their assets.

 

“I think fine jewellery has always been a very good investment, mainly because of the increasing value of precious stones,” says Caroline Scheufele, co-president of Chopard. 

 

“Although we have been noticing this attraction for more than forty years, I think that with the current economic situation this trend will grow even more,” confirms the famous jeweller Albert Boghossian. 

 

Solutions to keep the stones up to date

 

Even if the stones and jewellery that wear them inevitably increase in value over time, they can lose value in the face of trends and fashions that may no longer be current. At the moment, stones in pastel colours or soft tones have been very fashionable for the last 6 years.

 

But this is a minor problem for investors or collectors since on the one hand, the most important thing is not the jewellery but the stone itself, and on the other hand, they may have the possibility to transform the jewellery. The latter can be resized to suit the style of the moment.

 

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While most sectors are suffering from the pandemic, some industries seem to be benefiting from the economic crisis. This is the case, for example, of precious stones, which represent an important source of investment.

 

After a disappointing 2019, the major mining groups saw their sales fall in 2020. Health restrictions and falling demand led to a collapse in sales of precious stones. Measures had to be taken such as reducing production, prices, etc…

 

However, it should be noted that high jewellery is beginning to benefit positively from the economic crisis in a way that was unexpected in view of the economic crisis. Precious stone jewellery has become the focus of interest of the biggest investors. 

 

Precious stone jewellery as a source of future income

 

Indeed, due to the exhaustion of the mines, rubies, sapphires, emeralds or diamonds are becoming increasingly rare. As a result, their value is only increasing, making them an excellent investment. And it is during this period of economic instability that collectors and investors are thinking of securing their assets.

 

“I think fine jewellery has always been a very good investment, mainly because of the increasing value of precious stones,” says Caroline Scheufele, co-president of Chopard. 

 

“Although we have been noticing this attraction for more than forty years, I think that with the current economic situation this trend will grow even more,” confirms the famous jeweller Albert Boghossian. 

 

Solutions to keep the stones up to date

 

Even if the stones and jewellery that wear them inevitably increase in value over time, they can lose value in the face of trends and fashions that may no longer be current. At the moment, stones in pastel colours or soft tones have been very fashionable for the last 6 years.

 

But this is a minor problem for investors or collectors since on the one hand, the most important thing is not the jewellery but the stone itself, and on the other hand, they may have the possibility to transform the jewellery. The latter can be resized to suit the style of the moment.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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