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Luxury jewellery: Precious stones, a new focus for investors

Luxury jewellery: Precious stones, a new focus for investors

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While most sectors are suffering from the pandemic, some industries seem to be benefiting from the economic crisis. This is the case, for example, of precious stones, which represent an important source of investment.


After a disappointing 2019, the major mining groups saw their sales fall in 2020. Health restrictions and falling demand led to a collapse in sales of precious stones. Measures had to be taken such as reducing production, prices, etc…


However, it should be noted that high jewellery is beginning to benefit positively from the economic crisis in a way that was unexpected in view of the economic crisis. Precious stone jewellery has become the focus of interest of the biggest investors. 


Precious stone jewellery as a source of future income


Indeed, due to the exhaustion of the mines, rubies, sapphires, emeralds or diamonds are becoming increasingly rare. As a result, their value is only increasing, making them an excellent investment. And it is during this period of economic instability that collectors and investors are thinking of securing their assets.


“I think fine jewellery has always been a very good investment, mainly because of the increasing value of precious stones,” says Caroline Scheufele, co-president of Chopard. 


“Although we have been noticing this attraction for more than forty years, I think that with the current economic situation this trend will grow even more,” confirms the famous jeweller Albert Boghossian. 


Solutions to keep the stones up to date


Even if the stones and jewellery that wear them inevitably increase in value over time, they can lose value in the face of trends and fashions that may no longer be current. At the moment, stones in pastel colours or soft tones have been very fashionable for the last 6 years.


But this is a minor problem for investors or collectors since on the one hand, the most important thing is not the jewellery but the stone itself, and on the other hand, they may have the possibility to transform the jewellery. The latter can be resized to suit the style of the moment.

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